Alva's Organic Deep Black Mascara - Review*

Alva is the first European natural cosmetics brand to launch a range of makeup products all of which are certified organic and vegan; Alva is the first European cosmetics brand to use research-proven patented beta-glucan in makeup products, making it suitable for anti-aging skincare regimes as well as for those with sensitive skin. And there are more innovations to come as we continue to develop what we believe to be one of the most comprehensive, environmentally-friendly, organic, natural & ethical cosmetic ranges on the market today.

This certified organic and vegan mascara gives more volume to eyelashes and exceptional radiance to the eyes. Vibrant and durable thanks to gum Arabic (Acacia), this mascara is fortified by patented beta-glucan, wild rose oil, natural vitamin E, and candelilla wax. Our extensive testing, as well as the responses from people that have already bought this mascara, provide testament to its staying power, ease of use, and functionality. The phrase: "at last, a natural mascara that works, doesn't run and doesn't need almost constant re-application for normal daily wear", is now commonplace from first-time users of Colour Deep Black Mascara. Although this mascara isn't waterproof, under normal conditions, which include light exercise, it will last throughout the day. The inclusion of beta-glucans makes them suitable for those with sensitive eyes. 

This is my first product of two that was sent to me this month from the lovely people at MyPure. I decided to go for mascara this time as I haven't found a good cruelty-free vegan one so far, but that was until now! I ended up choosing the Alva 'Organic Deep Black' Mascara as I had seen quite a lot of good reviews on it and I wanted to try it out for myself. Now bearing in mind that I haven't worn any make-up for the past four months due to not feeling the need to, as soon as I received the products I really wanted to try out my new mascara. So I curled my lashes with my eyelash curler and got to work with the new mascara. This is the only mascara I have ever smelt and thought 'yum!' after smelling it, I would describe the smell like a strong but non-lingering sweet marzipan and almond scent. I found the brush to be just the right size for me and it was comfortable to hold and easy to use which is always a good thing for mascara. I also found that you don't need many coats of this mascara to give your eyelashes definition and extra length. Like previous mascaras I've used in the past this one doesn't seem to clump my eyelashes together and it doesn't go dry and flakey, like other vegan and cruelty-free mascaras I have read about do. And when It came to taking the mascara off I found it so easy when removing it as it all came off in a just few wipes when just using water on a cotton pad. So as you can see I found this mascara so good that I don't think I'll be searching around for another one.

This product was sent to me to review, all views are my own.